Digital Content Briefing
FINAL CUT’S ASHLEY KREAMER CUTS POWERFUL “UNLIKELY ALLIANCES” PSAS FOR ALLIANCE FOR CLIMATE PROTECTION
Campaign Features Pat Robertson With Al Sharpton
And Nancy Pelosi With Newt Gingrich
New York, NY – (May 8, 2008) – A new ad campaign from Al Gore’s non-profit agency, Alliance for Climate Protection, pits odd couplings in a series of PSAs to draw attention to the environment. “Unlikely Alliances” eliminates partisanship from the climate question by featuring Al Sharpton with Pat Robertson and Nancy Pelosi with Newt Gingrich. Final Cut’s Ashley Kreamer handled the editorial for the campaign, which was created by The Martin Agency and directed by Albert Watson of cYclops Productions.
“Ashley was the obvious choice for this job,” says John McAdorey, The Martin Agency Executive Producer. “I had worked with her on ONDCP and she has an instinctive feel for dialogue and the subtle nuances that can make a spot great.”
To view the “Unlikely Alliances” PSAs, please go to http://finalcut.postspots.com/direct.php?j=f9b0db61c0dcb1ace41881c6c809578a
In the first PSA, which began airing online at www.wecansolveit.org and is part of the We Campaign, Sharpton and Robertson sit together on a couch on a beachfront boardwalk. The two, who fundamentally disagree on virtually every social and political issue, come together to solve the climate problem. “Get involved, it’s the ‘right’ thing to do,” Robertson says. “There you go again,” Sharpton replies. The spot premiered on “American Idol Gives Back” and is set to air on “Good Morning America” and other popular programs.
Current and former House Speakers Nancy Pelosi and Newt Gingrich also share the same message in another PSA.
For Editor Ashley Kreamer, this was an opportunity to participate in an effort for greater social good. Kreamer four-walled out of an Avid suite in Rainmaker Studios of Richmond, Virginia, which handled the sound design. With a tight turnaround, this enabled her to work closely with the creative team at The Martin Agency.
“From an editorial standpoint, I looked for the most natural takes and warmth between the two personalities,” explains Kreamer. “This meant finding shots where there was the most camaraderie, and non-verbal movements, which still imparted a sense of cooperation. This is such a great campaign. I’m glad to be a part of something so undeniably important. It’s a nice strong statement to see two polar opposites doing this campaign together.”
The challenge was the limited amount of time available to shoot the high-profile politicians. Director Albert Watson and his team had 35 minutes to film Pelosi and Gingrich in Washington, DC. Kreamer credits Watson’s background as a photographer for the beautiful footage provided to her.
“Albert has a gift for gorgeous framing,” continues Kreamer. “He made the PSAs look beautiful. It was an honor to work with him, as well as [Agency Producer] John McAdorey, who is a fantastic collaborator. I had a great time working with all of the lovely people at The Martin Agency and Rainmaker Studios. It was a fast process, but everyone involved was very passionate and committed to this cause.”
Clients: The Alliance for Climate Protection & Glover Park Group
Agency: The Martin Agency
Senior VPs/Creative Directors: Sean Riley & Raymond McKinney
VP/Senior Art Director: Ty Harper
Executive Producer: John McAdorey
Production Company: cYclops Productions, Inc.
Director/Photographer: Albert Watson
CEO/Executive Producer: Mike Jurkovac
EP/Casting Director: Elizabeth Watson
Executive Producer: Lance Anderson
Head of Production: Stephanie Bargas
Producer: Bill Boyd
Editorial Company: Final Cut, NY
Editor: Ashley Kreamer
Assistant Editor: Greg Flick
Executive Producer: Stephanie Apt
Producer: Jennifer Hargreaves
Postproduction Company: Company 3
Colorist: Billy Gabor (Sharpton & Robertson)
Conform: Thoughtstream
Sound Design Company: Rainmaker Studios
www.finalcut-edit.com
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Human Contributes Music/Sound Design to Three 2008 “Webby Award” Winners
NEW YORK, NY – May 9, 2008 – Human, one of America’s pre-eminent original music composition and sound design agencies specializing in unique and compelling music for the international advertising industry, recently contributed Music and/or Original Sound Design to three 2008 “Webby Award” Winners.
Human’s Original Sound Design and Musical End Tag for the spot Nike+ “The Getaway” (http://www.youtube.com/watch?v=99g7clQB2NM ) contributed to that project’s Director, Todd Heyman, having just won a 2008 “Webby Award” as a Best Commercial Honoree, a distinction that recognizes work exhibiting remarkable achievement. The Nike+ “The Getaway” spot was a flagship production of Executive Producer Mike Downey’s Hero Content and was lensed by cinematographer Andy Lilien.
Human also provided Music to two additional 2008 “Webby Award” Winners. In the category “Other Advertising: Game or Application,” the honors were the “Webby Award” and the “People’s Choice Award” for the project: Coca-Cola “Happiness Factory.” (To view, please see: http://www.coca-cola.com/HF/index.jsp )
Human composer Gareth Williams said, “These three ‘Webby Award’ wins are a real honor in light of all of the amazing work that you see on a daily basis through the vast outlets of the Internet. We are very proud of our contributions to these awards, since Human is always trying to push the limits of sound. In particular, for ‘The Getaway,’ to be recognized amongst all of the other incredible work out there, really means a lot to us.”
He elaborates on the thinking behind the Sound Design for the winning project. “For the actual feeling of a bank robbery in ‘The Getaway,’ we played with over-treating all of the sounds through guitar pedals, shouting things through metal tubes, putting subway sounds through feedback loops and generally abusing all of the natural sounds you would find in a city environment, so that the audio would take on a claustrophobic, intense atmosphere. Using a natural sound palette as one might use paint, and then abusing the medium, not unlike throwing paint at a canvas, was the approach we went for on this spot. Our goal was an aggressive sound collage to create a mood, instead of a realistic portrayal of the city, helped to create the confusion and intensity of the spot.”
Williams adds, “Human worked very closely with Todd Heyman, the director. Todd has such a great ear and imagination that he would be able to picture each sound as it related to the overall commercial and judge it by itself. Having a director with such objectivity allowed us to be true collaborators. From here, we built our foundation of selected sounds, and once a tone had been established from the raw material, we simply assembled it according to the edit. Todd also had a good grasp of perspective and how some sounds needed to be quiet to grab your attention, while other sounds that you weren’t necessarily seeing could be really in your face to create a compelling piece which always kept you on your toes.”
ABOUT Nike+ “The Getaway:”
In the Nike+ “The Getaway” spot, a hooded figure flees a dramatic bank robbery, bounding over the Manhattan landscape to get away. As the figure is cornered by mounting forces, an unexpected truth is revealed. Directed by Todd Heyman (www.toddheymandirector.com) and produced by Hero Content.
Based in New York City, Hero Content, is a full service content provider specializing in finding the most efficient and impactful production solutions for its clients. Talent for Nike+ “The Getaway:” Joyce Joyce Virani, Ben Gartman. Post Production Credits –Sound Design: Human. Nice Shoes: Chris Ryan, Nancy Polstein. Sound Lounge: Tom Juacarone. Creative Bubble: David Cohen, Tomoko Nakanura, Jim Snarkski
About The Webby Awards:
Hailed as the “Oscars of the Internet” by the New York Times, The Annual Webby Awards, presented by The International Academy of Digital Arts and Sciences, are the leading international awards honoring excellence on the Internet, including Websites, Interactive Advertising, Online Film & Video, and Mobile Websites. Established in 1996, the 12th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide.
The awards are judged by the International Academy of Digital Arts & Sciences, a global organization that includes David Bowie, Harvey Weinstein, Arianna Huffington, Matt Groening, Jamie Oliver, Internet inventor Vinton Cerf, and RealNetworks CEO Rob Glaser.
ABOUT HUMAN:
Founded in 2001 by renowned composers Morgan Visconti, Andrew Bloch, Gareth Williams, and Managing Partner Marc Altshuler, Human is a multi-award winning collective specializing in the creation and production of original and compelling music and sound design for the international advertising industry.
Human has offices in New York and Los Angeles. For more information, please visit: www.humanworldwide.com
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VibeStudio Designer - Professional 3D Sound Design Suite
VibeStudio Designer - Professional 3D Sound Design Suite ![]()
VibeStudio is a professional spatial audio design suite comprised of three applications: Config, Profiler, and VibeStation. All three applications rest on top of the complex modeling and rendering engine SoundScape3D.Built on VRSonic’s SoundScape3D™ technology, VibeStudio Designer gives sound designers the ability to render real time audio environments in a way that is both more intuitive and more powerful than ever before. Together these applications create a one of a kind spatial audio package that provides the ability to both create dynamic audio content and compose spatial audio scenes.
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Documentary About Kovacs And Zsigmond To Premiere At Cannes
“No Subtitles Necessary: Laszlo and Vilmos” will premiere as an official selection of the 61st Annual Cannes International Film Festival on May 22 as part of the Cannes Classics program. The documentary tracks a 50-year journey with Laszlo Kovacs, ASC and Vilmos Zsigmond, ASC, beginning with their arrival in the United States as political refugees from Hungary in February 1957. (more…)
Media City Sound Mixes Audio for ABC’s TV’s All-Time Funniest
Studio City, CA (May 8, 2008) - Viewers will answer the question, Who is TV’s All-Time Funniest? this Friday during a two-hour special. If television aficionados were to assemble a list of TV’s favorite comedy characters from the greatest sitcoms in history, who would be the favorites? TV fans across the country were asked to choose their funniest characters in the following eight categories: Funniest Comedy Fathers, Funniest Mothers, Funniest Kids, Funniest Relatives, Funniest Neighbors, Funniest Friends, Funniest Boss and Funniest Co-Workers. Collected by Nielsen Media Research, the results will be revealed in the two-hour TV’s All-Time Funniest, A Paley Center for Media Special, airing FRIDAY, MAY 9 (8:00-10:00 p.m., ET), on the ABC Television Network. (more…)
THE VENICE MEDIA DISTRICT HOSTS SPRING 2008 MIXER AT WIT ANIMATION
Venice, CA — (May 8, 2008) – The Venice Media District will host its Spring 2008 Mixer at member company, Wit Animation, on Thursday, May 22, 2008 from 6-9 pm. The Premiere Sponsor for the event is BOXX Technologies, Inc.
Calendar Listing Request:
Venice Media District
Spring 2008 Mixer
Thursday, May 22, 2008 from 6-9 p.m.
Wit Animation (959 Superba Ave. in Venice, at the corner of Lincoln Blvd.)
$10 at the door; RSVP by calling 310.429.4169 or email events@venicemediadistrict.org by Monday, May 19th. (more…)
Sonnet Announces Expansion System for Fusion™ SATA RAID Storage
IRVINE, Calif. — May 8, 2008 — Sonnet Technologies, a leader in providing local storage systems for professional users of Macintosh®, Windows®, and UNIX® systems in the film, video, and broadcast industries, today announced the Fusion™ RAID Expander, which provides a simple and cost-effective solution for connecting up to seven Sonnet Fusion SATA RAID desktop or rackmount storage systems to a single computer for even faster performance and access to up to 56 terabytes (TB) of protected storage. The Fusion RAID Expander extends a computer’s PCI Express® (PCIe) bus outside of the box and provides seven slots for installing PCIe cards. The Sonnet expansion system delivers plug-and-play installation and is transparent to the computer’s operating system for zero-configuration use. (more…)
Tom Kuehle Joins Ascent Media Group as SVP, Digital Services
Ascent Media Group (AMG) has appointed Tom Kuehle as Senior Vice President, Digital Services. Formerly Vice President, Digital Content Services at Hewlett-Packard Company (HP), Kuehle is a leader in the digital transformation of the media and entertainment industries. He will now head product and business development for AMG’s Digital Services Group, and spearhead corporate marketing and strategic development activities. (more…)
Blackmagic Design Sweeps (five) Awards at NAB 2008 for Broadcast Videohub and Blackmagic Design Video Recorder
Today, Blackmagic Design announced that it is the proud recipient of five awards at the recent National Association of Broadcasters (NAB) 2008 electronic media show. This is the fourth consecutive year that Blackmagic Design has been being recognized by post-production, broadcast users and the media for important innovation in video technology. (more…)
Electrosonic Bolsters AV Capabilities In Renovation of Oklahoma’s Emergency Operations Center
Electrosonic Systems Inc. (Electrosonic) has provided new AV equipment for the renovation of the State of Oklahoma’s Emergency Operations Center in Oklahoma City, which boosts the facility’s ability to handle crisis situations ranging from severe weather to homeland security issues. “The installation enables the Center to make better use of AV support to manage emergencies affecting the state,” says Electrosonic project manager Chris Hart. (more…)
Boris FX Adds Seven New Transition Plugins to the Recently Released Final Effects Complete 5.0 Package
Free for existing Final Effects Complete 5.0 customers a new point release that includes; Blur Dissolve, Lens Wipe, Spherize Wipe, Griddler Wipe, Pin Wipe, Slant Wipe, and Rain Wipe
Marlborough, Ma – May 7 2008 - Boris FX, the leading developer of integrated effects technology for video and film, today announced that Final Effects Complete 5.0.1 for FxPlug (FEC 5 FxPlug) and Final Effects Complete 5.0.1 for AE (FEC 5 AE) are now available as free updates for FEC 5.0 customers. The 5.0.1 updates add seven new transitions as well as provide important improvements to the existing 108 FEC transitions. (more…)
IRIDAS Brings New Stereo Tools to SpeedGrade
DualStream Now Standard in All Finishing Applications
Munich: May 7, 2008 … Introduced as an optional module for SpeedGrade in 2007, IRIDAS will now offer its DualStream stereo technology standard with the 2008 releases of SpeedGrade HD, SpeedGrade XR, and SpeedGrade DI. SpeedGrade with DualStream provides full stereoscopic functionality allowing colorists to apply inter-ocular adjustments, primary and secondaries grading, reframing, mask animation, and more - all in a real-time stereo viewing environment. (more…)
Blur Goes Disco in Latest Spot from Pringles
Blur Studio channeled their inner disco in a new commercial for Pringles Stix via advertising agency Grey New York. The spot features a lively dance number performed by digital characters, in an entirely CG environment evoking the sparkly discos of the 1970s. The spot broke on April 28th, 2008, with :30 and :15 second versions airing in the US and later in the year will air in Canada. (more…)
THE RAPCOHORIZON COMPANY UNVEILS LTI-1 STEREO INTERFACE AT INFOCOMM 2008
LAS VEGAS, NV, May 7, 2008 ― The RapcoHorizon Company, a leading manufacturer of audio/video interfacing and cable equipment, is featuring the LTI-1 stereo interface at InfoComm 2008 (Booth C4009). (more…)
AUDI’S RS6 GLOBAL SPOT IS A FEAT OF HUMAN ENGINEERING
London, UK – (May 7, 2008) — Cut + Run Editor Andy McGraw recently completed a global spot for Audi through BBH London which is currently airing in the UK and will soon launch in the US. Directed by the ever- innovative Paul Hunter, the commercial is a stylized, choreographed merging of man and machine and the embodiment of human engineering. (more…)
BOOM DIRECTOR BRANDON DICKERSON TRAVELS TO NARNIA WITH NEW SWITCHFOOT VIDEO
Los Angeles, CA – (May 7, 2008) — BOOM director brandon dickerson has just completed the latest Switchfoot music video for the band’s new release “This Is Home.” The song was written exclusively for Disney’s highly anticipated feature release of “Prince Caspian” in theaters May 17th. (more…)
Autodesk Acquires Assets of REALVIZ, Developer of Image-Based Content Creation Software
Extends Autodesk’s Leadership in 2D and 3D Design Innovation
Autodesk, Inc. (Nasdaq: ADSK) today announced that it has completed the acquisition of substantially all of the assets of REALVIZ S.A., the privately held developer of image-based content creation software. Terms of the transaction were not disclosed. (more…)
JBL Professional Wins Fourth Straight MIPA Award In Portable Sound Category With VRX932LAP Powered Loudspeaker
Reinforcing JBL Professional’s leadership position in the development of portable loudspeaker technology, the JBL VRX932LAP powered portable line array loudspeaker earned a MIPA Award in the Portable Sound category at Pro Light & Sound 2008. This is the fourth consecutive year that JBL has won the MIPA Award in this category. (more…)
TV One Releases HDMI to HDMI Scaler with Audio Embedding/De-Embedding
ERLANGER, KY, May 7, 2008—The latest video scaler added to TVOne-task’s inventory is the 1T-VS-626. It can accept audio embedded in the incoming HDMI signal or from the separate Toslink or analog stereo inputs. The HDMI output can then be scaled to the same or a different resolution. Output audio is simultaneously present embedded in the HMDI signal and separately as Toslink and analog stereo providing maximum flexibility for systems integration. (more…)
Autodesk Completes Acquisition of Kynogon SA
Grows Autodesk’s Videogame Middleware and Simulation Offering
SAN RAFAEL, Calif., May 7, 2008 — Autodesk, Inc. (NASDAQ: ADSK) today announced that it has completed the acquisition of Kynogon SA, the privately held maker of Kynapse artificial intelligence middleware. Autodesk announced its intent to acquire Paris-based Kynogon on February 19, 2008. Terms of the transaction were not disclosed. (more…)