Digital Signage

Put a little green goodness in the digital signage world

Digital Signage News - Fri, 2008-05-09 14:34
In the film L.A. Story, Steve Martin plays a television weatherman whose life is chaos but finds truth when, backed by a haunting Enya score, an electronic billboard on the LA Freeway speaks to him, quoting Shakespeare and giving cryptic messages about the meaning of life. One of the film’s main ironies is the way the digital billboard offers more emotional comfort than any of the actual humans in Los Angeles.

Since the film came out in 1991, it’s not as though digital signage has had more great movie roles or even good celebrity press (though you can decide for yourself whether or not you'd like to see a future like that portrayed in Minority Report). While there are certainly people outside the industry who see great things for digital signage, hype and love of technology is not going to be enough to sustain the industry, in particular because it is such a public product. Here in Pittsburgh, recent debate about a proposed electronic billboard in our downtown area mobilized community groups against the project not because they objected on aesthetic grounds, but because neither the corporation proposing the sign nor the city government consulted the neighborhood about whether it fit with local development goals. Add in the fact that proper licensing and bureaucratic procedures weren’t followed, and you have a public relations mess.

There’s a lot to be said for making digital signage more congruent with community needs. And since sustainable, ecologically-sound design is on the rise, it seems pretty natural to suggest that the digital signage industry might want to align itself with the good and the green now. Here’s a laundry list of possibilities:

• Energy consumption: Present energy-saving possibilities up front, before consumers ask for it: Take advantage of newer LED technologies that adjust screen brightness to day and night conditions. Use newer components designed for longer lifer and lower energy consumption, some of which are free of heating and ventilation costs. Consider a backup power system to reduce impact on existing power networks. (Solar-powered systems are already in greater use outside the United States.)

• Low impact design: Consider simple design elements to “green” the impact of the digital sign: LED configurations can be tilted to reduce upward light pollution. Signs that “fit” the environment are often seen as community enhancements rather than detractions. Marketing teams could work more overtly with architects, builders, and city planners who have LEED certification or experience with environmental design.

• New technologies: For example, there are new greener light tape systems that provide accent or backlighting for POP displays. Using encapsulated phosphors to produce light without generating heat requires only a tiny amount of power and minimal operating costs. Other energy efficient backlighting systems are on their way to production.

• Green components: The tech industry is starting to heed consumer’s concerns about the manufacturing process, too: Although the components of digital signage are surprisingly less hazardous than most technology, consumers don’t know this. Creating within-industry standards and fact sheets about the carbon footprint of digital signage might be worth the up-front research. In terms of the computer elements, it is possible to build digital signs with components free of problematic elements like mercury, lead, and cadmium. (we see this in Apple’s move to more eco-friendly digital screens and the new Eco-TV). Even hard drives are going green. The industry has yet to examine the full feasibility of incorporating recycled components (metals, vinyl, rigid plastics, and inks) into commonly used sign materials.

• Community relations: Although organizations like the OAAA have been involved in public relations for years, more can be said about how digital signage enhances community safety, provides information, and disseminates news. Digital signs already provide law enforcement aid, disaster or emergency information, and new traffic routing. But there are more possibilities: Bus station shelters as kiosks with digital billboards can provide up-to-date info on bus arrival, traffic, and news. Making contributions to environmental and community causes also helps offset the carbon footprint of new digital signs and enhances the customer’s reputation. Promoting and engaging in environmental and educational projects fosters the industry’s image as a whole. Consider the informational kiosks explaining the Everglades Reclamation Project to local students and residents, giving them up-to-date and ongoing information about how the environmental project will affect their lives:

• Industry self-monitoring: The OAAA has developed a set of environmental standards for all types of outdoor signage, which is a great start, but the digital signage community could do more on its own: carbon footprint monitoring (including comparative data on the carbon footprint of alternative advertising methods, such as paper products, copy machines, and flyers), promotion of green manufacturing and production approaches, and even an LEED-type seal of approval are three possibilities.
I'm just scratching the surface of what's possible right now, let alone a few years into the future when electronic ink and other new technologies make electronic signs even greener. But the industry isn't doing itself any favors when it comes to capitalizing on going green. We have some great -- and unique -- advantages at our disposal. Let's use them!

Tags: digital signage, electronic billboards, greenLeave a Comment
Categories: Digital Signage

a new personal website for tv's anna williamson

Web & Graphic Design Multimedia - Fri, 2008-05-09 14:20
GMTV presenter Anna Williamson asked Beaver Group to create a personal profile website, to promote her work as a TV, voiceover and theatre professional. The theme of the website was designed to be interesting and informative, as well as a reflection of her bubbly personality. Clips, audio and pictures of Anna’s work are available to view, along with a history of her previous work. To view the website and find out more, please click here: www.annawilliamson.co.uk
Categories: Digital Signage

beaver group relaxes by design

Web & Graphic Design Multimedia - Fri, 2008-05-09 14:03
Beaver Group has recently finished designing the new website for Chillout Events Limited; a company who specialise in stress reduction for executive lifestyles. Chillout Events wanted to have a website that had a clear, corporate and simple design. With their clients being professionals who have busy, stressful lives; the website was given the feeling of openness and space. Complimented by contemporary design, the new website is a relaxing stop for a busy lifestyle. Click here to view the website and find out more: www.chilloutinthesun.com/events
Categories: Digital Signage

Fasten your seatbelts, you’re in for a wild press release read

Sixteen Nine Digital Signage - Fri, 2008-05-09 13:36

It has been a while since someone was out with a press release that whipped air into a big frothy pile of not very much.

But the Inbox this morning had this from TriOc Vision Studios of Montreal.

It takes a lot to stop them dead in their tracks in Las Vegas.

Finally, somebody has. TriOc Vision Studios - Canada’s premier total service studio in the domain of end-to-end 2D & 3D digital signage solutions - has blown them away. TriOc’s team of proven professionals and innovators has aced the consumer captivation market. So, if you don’t gamble when it comes to powerful marketing techniques, read on. “

We’re taking our queue (NOTE: he MUST mean cue) from marketing and trade show professionals, training coordinators - anyone who basically needs to capture the attention of their audience and keep it. The enigma of getting the consumer’s undivided attention has always plagued these professionals and now they are looking to think outside the box. TriOc’s goal is to ensure that they stop consumers dead in their tracks. Our concept is simple - We sell consumer captivation using proprietary hi-impact digital display and complete signage platforms,” said Joey Vaccaro, President and Founder, TriOc Vision Studios.

Sounds… AMAZING!!!!!

I wasn’t sure what it was, but I was ready to buy 10!!!!

Turns out, what’s up is the company is doing those goofy (my opinion only) 3D LCD things and one of the retailer at the Forum Shops in Caesars has one of the screens in there promoting a high-end timepiece. So as opposed to a revolutionary advance that has all of Las Vegas talking, we have an integrator who’s got a nice little reference installation in a high profile location.

In my old newspaper editor days, we called that “torquing” a story.

Categories: Digital Signage

aka.tv’s Editorial Independence

Some Blog about digital signage - Fri, 2008-05-09 10:31

Strange! A story that was up on aka.tv yesterday (7th May 2008) is not up there today?

Could it be that someone in the UK asked them to remove it?

Could it be that the owners of aka.tv who also own Esprit Digital were so keen to run a story that gave themselves some publicity that they didn’t stop to think AND didn’t get permission from said owner (i.e. the ’someone’ above) before publishing!

We don’t intend to fall foul of that ’someone’ (they seem happy with our ‘proper’ researched exclusives) but an excerpt from said post is interesting (as it hardly counts as COMMENT when you know that one owns the other)…

AKA COMMENT

The Esprit Digital model of renting the complete system, fully installed offers an extremely flexible solution for outdoor contractors and brands to run specific targeted campaigns over defined periods. The model reduces the risk to the advertiser and contractor - as Esprit rent on the basis of available screen hours, ie if the screens are not on or are not functioning, then there is nothing to pay.

We haven’t met one company that would prefer to rent a consumer-screen based 6-Sheet when they could buy one from the likes of Remote Media or others. Vision Media Group (VMG) have even designed and manufactured their own and reckon that they can bring them in for a little over UK PDS 10K each.

At that price why on earth would you rent?

PS. It’s article http://www.aka.tv/articles/article.asp?articleid=1625 that is missing.

Categories: Digital Signage

Losing Its magink

Some Blog about digital signage - Fri, 2008-05-09 09:00

Magink Screens

magink as you may probably know manufactures full-color digital ink display systems. Clear Channel in both the US and the UK used them to some degree instead of and as well as LED technology.

We have written before that in the US, Clear Channel’s choice (or lack of it) when it came to rolling out LED and magink technology SERIOUSLY slowed down their digital deployment and certainly we feel let Lamar Advertising get a head start (who simply opted for an LED rollout) with the migration of traditional to digital large billboards.

Clear Channel’s recent digital initiative in the UK -announced earlier this week of course, with Barco LED as the preferred technology must surely now be the death knell for magink’s UK business.

At the very least we understand that Clear Channel will be phasing out the 10 magink screens that they had in operation in the London area and would seriously doubt whether any other large outdoor operator would now opt for this technology for large, outside use.

Categories: Digital Signage

Street Furniture, Shanghai

Some Blog about digital signage - Fri, 2008-05-09 08:12

Shanghai Focus Media

This picture shows the rows upon rows of LEDs in typical Chinese cities. This one was taken in Shanghai.

Categories: Digital Signage

Focus Media Digital Street Furniture

Some Blog about digital signage - Fri, 2008-05-09 08:07

Focus Media

Scouring the world to bring you the most interesting digital street furniture is a hard job but someone has to do it (in this case actually it wasn’t us but was one of our customers - more on that later in the month!).

This digital screen belongs to Focus Media in China and as many others will tell you, you will literally see HUNDREDS of them in City Centres everywhere.

This particular one in Shanghai is placed a little weirdly cos’ it doesn’t face pedestrian traffic nor bike users!

Categories: Digital Signage

MedaTile Appoint New UK Sales Manager

Some Blog about digital signage - Fri, 2008-05-09 07:33

Often criticised by us for not having enough presence in Europe, we hear that The MediaTile Company have appointed a Sales Manager for the UK.

We assume that the new hire will report directly to Jean C.J. van Damme, the current VP Sales of Europe.

Categories: Digital Signage

POPAI promotional pricing produces plethora of premier players

Digital Signage News - Fri, 2008-05-09 07:15
eh, you say?

An interesting thing happened a few weeks ago. We got together on a big conference call to discuss standards for digital signage business and technology and... people are actually doing stuff!

I know it's a bit early to get optimistic (and people who know me would generally remark that it's not in my nature anyway), but we've got a big group of companies involved -- most of the key networks and tech firms -- the calls so far have produced actionable tasks and reasonable goals, and despite the sheer size and complexity of the project, we're actually getting organized.

On the marketing end of things, our digital signage advocacy group is putting together a full roster of webinars (and if I have my way, some of them will actually be free), we've got a sample annotated RFI coming out, and we've started a new blog to gauge industry opinion and get more POP and retail marketing guys involved in the conversation.

We've also convinced them that it's essential to get as many companies on board with the same industry association... NOW.

So they agreed to drop their membership price until May 15th in hopes that we can convince those people who want to make a difference in the digital signage community to sign up and get involved while we have all of this momentum built up. So far, results have been good. But anybody that might have something to contribute should check out this deal before it's over.

If you're a content creation company, digital advertiser, network aggregator, logistics company, hardware supplier, software company or anybody else involved with digital signage, I definitely recommend you think about joining POPAI. Aside from free access to mountains of research data and heavy discounts to various shows, conferences and webinars, you'll also be able to rub elbows with the digital signage glitterati, those superstars of the indus...

ok, I can't even type that with a straight face :) However, you will find a bunch of like-minded people who are passionate and very vocal about the industry, and who, combined, are probably working on most (if not all) of the interesting projects going on out there today.

Sound like something you might be interested in? Yes? Then email Berk Cotter (bcotter@popai.com) or give him a call at 703-373-8819, but do it before the 15th, since prices will revert back to their normal levels after that.


Questions? Concerns? Doubts?

Leave a comment below and I'll try to answer them from my perspective as an active member for the past three or four years. And no, I'm not being bribed to write this stuff. I just want to make sure that we have everybody on board before the really heavy decisions start getting made.Leave a Comment
Categories: Digital Signage

FINAL CUT’S ASHLEY KREAMER CUTS POWERFUL “UNLIKELY ALLIANCES” PSAS FOR ALLIANCE FOR CLIMATE PROTECTION

Digital Content Briefing - Thu, 2008-05-08 23:53

Campaign Features Pat Robertson With Al Sharpton

And Nancy Pelosi With Newt Gingrich


fcalliance1psd-100-rgb.jpgNew York, NY – (May 8, 2008) – A new ad campaign from Al Gore’s non-profit agency, Alliance for Climate Protection, pits odd couplings in a series of PSAs to draw attention to the environment. “Unlikely Alliances” eliminates partisanship from the climate question by featuring Al Sharpton with Pat Robertson and Nancy Pelosi with Newt Gingrich. Final Cut’s Ashley Kreamer handled the editorial for the campaign, which was created by The Martin Agency and directed by Albert Watson of cYclops Productions.


“Ashley was the obvious choice for this job,” says John McAdorey, The Martin Agency Executive Producer. “I had worked with her on ONDCP and she has an instinctive feel for dialogue and the subtle nuances that can make a spot great.”


To view the “Unlikely Alliances” PSAs, please go to http://finalcut.postspots.com/direct.php?j=f9b0db61c0dcb1ace41881c6c809578a


In the first PSA, which began airing online at www.wecansolveit.org and is part of the We Campaign, Sharpton and Robertson sit together on a couch on a beachfront boardwalk. The two, who fundamentally disagree on virtually every social and political issue, come together to solve the climate problem. “Get involved, it’s the ‘right’ thing to do,” Robertson says. “There you go again,” Sharpton replies. The spot premiered on “American Idol Gives Back” and is set to air on “Good Morning America” and other popular programs.


Current and former House Speakers Nancy Pelosi and Newt Gingrich also share the same message in another PSA.


For Editor Ashley Kreamer, this was an opportunity to participate in an effort for greater social good. Kreamer four-walled out of an Avid suite in Rainmaker Studios of Richmond, Virginia, which handled the sound design. With a tight turnaround, this enabled her to work closely with the creative team at The Martin Agency.


“From an editorial standpoint, I looked for the most natural takes and warmth between the two personalities,” explains Kreamer. “This meant finding shots where there was the most camaraderie, and non-verbal movements, which still imparted a sense of cooperation. This is such a great campaign. I’m glad to be a part of something so undeniably important. It’s a nice strong statement to see two polar opposites doing this campaign together.”


The challenge was the limited amount of time available to shoot the high-profile politicians. Director Albert Watson and his team had 35 minutes to film Pelosi and Gingrich in Washington, DC. Kreamer credits Watson’s background as a photographer for the beautiful footage provided to her.


“Albert has a gift for gorgeous framing,” continues Kreamer. “He made the PSAs look beautiful. It was an honor to work with him, as well as [Agency Producer] John McAdorey, who is a fantastic collaborator. I had a great time working with all of the lovely people at The Martin Agency and Rainmaker Studios. It was a fast process, but everyone involved was very passionate and committed to this cause.”


Clients: The Alliance for Climate Protection & Glover Park Group


Agency: The Martin Agency

Senior VPs/Creative Directors: Sean Riley & Raymond McKinney

VP/Senior Art Director: Ty Harper

Executive Producer: John McAdorey


Production Company: cYclops Productions, Inc.

Director/Photographer: Albert Watson

CEO/Executive Producer: Mike Jurkovac

EP/Casting Director: Elizabeth Watson

Executive Producer: Lance Anderson

Head of Production: Stephanie Bargas

Producer: Bill Boyd


Editorial Company: Final Cut, NY

Editor: Ashley Kreamer

Assistant Editor: Greg Flick

Executive Producer: Stephanie Apt

Producer: Jennifer Hargreaves


Postproduction Company: Company 3

Colorist: Billy Gabor (Sharpton & Robertson)


Conform: Thoughtstream


Sound Design Company: Rainmaker Studios


www.finalcut-edit.com


# # #

Categories: Digital Signage

Human Contributes Music/Sound Design to Three 2008 “Webby Award” Winners

Digital Content Briefing - Thu, 2008-05-08 23:14

human-dmn-mm_small.JPG


NEW YORK, NY – May 9, 2008 – Human, one of America’s pre-eminent original music composition and sound design agencies specializing in unique and compelling music for the international advertising industry, recently contributed Music and/or Original Sound Design to three 2008 “Webby Award” Winners.


Human’s Original Sound Design and Musical End Tag for the spot Nike+ “The Getaway” (http://www.youtube.com/watch?v=99g7clQB2NM ) contributed to that project’s Director, Todd Heyman, having just won a 2008 “Webby Award” as a Best Commercial Honoree, a distinction that recognizes work exhibiting remarkable achievement. The Nike+ “The Getaway” spot was a flagship production of Executive Producer Mike Downey’s Hero Content and was lensed by cinematographer Andy Lilien.


Human also provided Music to two additional 2008 “Webby Award” Winners. In the category “Other Advertising: Game or Application,” the honors were the “Webby Award” and the “People’s Choice Award” for the project: Coca-Cola “Happiness Factory.” (To view, please see: http://www.coca-cola.com/HF/index.jsp )


Human composer Gareth Williams said, “These three ‘Webby Award’ wins are a real honor in light of all of the amazing work that you see on a daily basis through the vast outlets of the Internet. We are very proud of our contributions to these awards, since Human is always trying to push the limits of sound. In particular, for ‘The Getaway,’ to be recognized amongst all of the other incredible work out there, really means a lot to us.”


He elaborates on the thinking behind the Sound Design for the winning project. “For the actual feeling of a bank robbery in ‘The Getaway,’ we played with over-treating all of the sounds through guitar pedals, shouting things through metal tubes, putting subway sounds through feedback loops and generally abusing all of the natural sounds you would find in a city environment, so that the audio would take on a claustrophobic, intense atmosphere. Using a natural sound palette as one might use paint, and then abusing the medium, not unlike throwing paint at a canvas, was the approach we went for on this spot. Our goal was an aggressive sound collage to create a mood, instead of a realistic portrayal of the city, helped to create the confusion and intensity of the spot.”


Williams adds, “Human worked very closely with Todd Heyman, the director. Todd has such a great ear and imagination that he would be able to picture each sound as it related to the overall commercial and judge it by itself. Having a director with such objectivity allowed us to be true collaborators. From here, we built our foundation of selected sounds, and once a tone had been established from the raw material, we simply assembled it according to the edit. Todd also had a good grasp of perspective and how some sounds needed to be quiet to grab your attention, while other sounds that you weren’t necessarily seeing could be really in your face to create a compelling piece which always kept you on your toes.”


ABOUT Nike+ “The Getaway:”


In the Nike+ “The Getaway” spot, a hooded figure flees a dramatic bank robbery, bounding over the Manhattan landscape to get away. As the figure is cornered by mounting forces, an unexpected truth is revealed. Directed by Todd Heyman (www.toddheymandirector.com) and produced by Hero Content.


Based in New York City, Hero Content, is a full service content provider specializing in finding the most efficient and impactful production solutions for its clients. Talent for Nike+ “The Getaway:” Joyce Joyce Virani, Ben Gartman. Post Production Credits –Sound Design: Human. Nice Shoes: Chris Ryan, Nancy Polstein. Sound Lounge: Tom Juacarone. Creative Bubble: David Cohen, Tomoko Nakanura, Jim Snarkski


About The Webby Awards:


Hailed as the “Oscars of the Internet” by the New York Times, The Annual Webby Awards, presented by The International Academy of Digital Arts and Sciences, are the leading international awards honoring excellence on the Internet, including Websites, Interactive Advertising, Online Film & Video, and Mobile Websites. Established in 1996, the 12th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide.


The awards are judged by the International Academy of Digital Arts & Sciences, a global organization that includes David Bowie, Harvey Weinstein, Arianna Huffington, Matt Groening, Jamie Oliver, Internet inventor Vinton Cerf, and RealNetworks CEO Rob Glaser.


ABOUT HUMAN:


Founded in 2001 by renowned composers Morgan Visconti, Andrew Bloch, Gareth Williams, and Managing Partner Marc Altshuler, Human is a multi-award winning collective specializing in the creation and production of original and compelling music and sound design for the international advertising industry.


Human has offices in New York and Los Angeles. For more information, please visit: www.humanworldwide.com


###

Categories: Digital Signage

VibeStudio Designer - Professional 3D Sound Design Suite

Digital Content Briefing - Thu, 2008-05-08 22:55

VibeStudio Designer - Professional 3D Sound Design Suite VibeStudio Designer


VibeStudio is a professional spatial audio design suite comprised of three applications: Config, Profiler, and VibeStation. All three applications rest on top of the complex modeling and rendering engine SoundScape3D.Built on VRSonic’s SoundScape3D™ technology, VibeStudio Designer gives sound designers the ability to render real time audio environments in a way that is both more intuitive and more powerful than ever before. Together these applications create a one of a kind spatial audio package that provides the ability to both create dynamic audio content and compose spatial audio scenes.

(more…)

Categories: Digital Signage

POPAI promotional pricing produces plethora of premier players

Digital Signage News - Thu, 2008-05-08 22:19
eh, you say?

An interesting thing happened a few weeks ago. We got together on a big conference call to discuss standards for digital signage business and technology and... people are actually doing stuff!

I know it's a bit early to get optimistic (and people who know me would generally remark that it's not in my nature anyway), but we've got a big group of companies involved -- most of the key networks and tech firms -- the calls so far have produced actionable tasks and reasonable goals, and despite the sheer size and complexity of the project, we're actually getting organized.

On the marketing end of things, our digital signage advocacy group is putting together a full roster of webinars (and if I have my way, some of them will actually be free), we've got a sample annotated RFI coming out, and we've started a new blog to gauge industry opinion and get more POP and retail marketing guys involved in the conversation.

We've also convinced them that it's essential to get as many companies on board with the same industry association... NOW.

So they agreed to drop their membership price until May 15th in hopes that we can convince those people who want to make a difference in the digital signage community to sign up and get involved while we have all of this momentum built up. So far, results have been good. But anybody that might have something to contribute should check out this deal before it's over.

If you're a content creation company, digital advertiser, network aggregator, logistics company, hardware supplier, software company or anybody else involved with digital signage, I definitely recommend you think about joining POPAI. Aside from free access to mountains of research data and heavy discounts to various shows, conferences and webinars, you'll also be able to rub elbows with the digital signage glitterati, those superstars of the indus...

ok, I can't even type that with a straight face :) However, you will find a bunch of like-minded people who are passionate and very vocal about the industry, and who, combined, are probably working on most (if not all) of the interesting projects going on out there today.

Sound like something you might be interested in? Yes? Then email Berk Cotter (bcotter@popai.com) or give him a call at 703-373-8819, but do it before the 15th, since prices will revert back to their normal levels after that.


Questions? Concerns? Doubts?

Leave a comment below and I'll try to answer them from my perspective as an active member for the past three or four years. And no, I'm not being bribed to write this stuff. I just want to make sure that we have everybody on board before the really heavy decisions start getting made.Leave a Comment
Categories: Digital Signage

Documentary About Kovacs And Zsigmond To Premiere At Cannes

Digital Content Briefing - Thu, 2008-05-08 20:14

“No Subtitles Necessary: Laszlo and Vilmos” will premiere as an official selection of the 61st Annual Cannes International Film Festival on May 22 as part of the Cannes Classics program. The documentary tracks a 50-year journey with Laszlo Kovacs, ASC and Vilmos Zsigmond, ASC, beginning with their arrival in the United States as political refugees from Hungary in February 1957. (more…)

Categories: Digital Signage

Media City Sound Mixes Audio for ABC’s TV’s All-Time Funniest

Digital Content Briefing - Thu, 2008-05-08 20:02

Studio City, CA (May 8, 2008) - Viewers will answer the question, Who is TV’s All-Time Funniest? this Friday during a two-hour special. If television aficionados were to assemble a list of TV’s favorite comedy characters from the greatest sitcoms in history, who would be the favorites? TV fans across the country were asked to choose their funniest characters in the following eight categories: Funniest Comedy Fathers, Funniest Mothers, Funniest Kids, Funniest Relatives, Funniest Neighbors, Funniest Friends, Funniest Boss and Funniest Co-Workers. Collected by Nielsen Media Research, the results will be revealed in the two-hour TV’s All-Time Funniest, A Paley Center for Media Special, airing FRIDAY, MAY 9 (8:00-10:00 p.m., ET), on the ABC Television Network. (more…)

Categories: Digital Signage

THE VENICE MEDIA DISTRICT HOSTS SPRING 2008 MIXER AT WIT ANIMATION

Digital Content Briefing - Thu, 2008-05-08 18:20

vmd_logo.jpgVenice, CA — (May 8, 2008) – The Venice Media District will host its Spring 2008 Mixer at member company, Wit Animation, on Thursday, May 22, 2008 from 6-9 pm. The Premiere Sponsor for the event is BOXX Technologies, Inc.


Calendar Listing Request:

Venice Media District

Spring 2008 Mixer

Thursday, May 22, 2008 from 6-9 p.m.

Wit Animation (959 Superba Ave. in Venice, at the corner of Lincoln Blvd.)

$10 at the door; RSVP by calling 310.429.4169 or email events@venicemediadistrict.org by Monday, May 19th. (more…)

Categories: Digital Signage

EnQii Continues Hiring In North America

Some Blog about digital signage - Thu, 2008-05-08 16:45

If you take a look at EnQii in the US - aside from its large technology division in Canada, it seems pretty under-manned considering its global scale everywhere else AND its ambition on the continent!

For a while now we have seen hiring announcements from them - in New York, a couple of sales people, in Canada some technology folks and now a marketing assistant (also in New York)…

Company: EnQii North America

Job Title: Marketing Assistant

Description: EnQii seeks an ambitious Marketing Assistant to assist Marketing Director. The ideal candidate must have excellent organizational skills with an attention to detail, and the ability to prioritize tasks in a fast-paced environment. The position will assist with the overall success of EnQii goal and strategy to create and support digital out-of-home media networks. Such networks commonly consist of flat-panel screens connected to a central server via the Internet to deliver dynamic content, advertising, and interactivity in high-traffic locations such as retail stores, transport hubs, quick-serve restaurants, museums, universities, and corporations. This is a tremendous opportunity for the right person.

Responsibilities include:

  • Uses creative skills in bettering or creating new marketing materials, such as brochures, sell sheets, case studies, decks and e-newsletters.
  • Help with direct mail campaigns, writing, editing, proofreading and marketing correspondence, and dealing with outside vendors.
  • Assisting with collecting, organizing and analyzing marketing research.
  • Support the implementation of marketing communication plans including eNewsletters, direct mail campaigns, brochures, advertisements, website and signage.
  • Support sales through assisting in the preparation of presentations, literature and proposal.
  • Planning and execution of numerous national and local trade shows.
  • Work with US and international offices on global campaigns and projects.

Knowledge and skills:

  • Strong writing skills- please provide samples of brochures, sell sheets, decks, website and newsletter etc.
  • Computer literate and proficient in Microsoft Office, PhotoShop, Illustrator and/or InDesign is required.
  • Ability to coordinate with other internal and external departments.
  • Strong project management and schedule development skills.
  • Excellent organizational skills with an attention to detail, and the ability to prioritize tasks in a fast-paced environment.

Education and Experience:

  • Bachelor’s degree in Marketing, Business management or related.
  • Minimum three years full time working experience.
  • Salary and Benefits:

  • Salary Depends Upon Experience.
  • 401K with Employer Contribution.
  • Health Care, Dental, Vision and standard NYS Disability
  • Flexible Spending and Dependent Care Accounts (up to $2500 annually).
  • TransitChek option
  • Paid Holidays and Vacation
Categories: Digital Signage

Who’s Going To Claim This One?

Some Blog about digital signage - Thu, 2008-05-08 16:42

Commercial Road, London

Another LED screen has popped up on the Commercial Road in London - it’s just near the junction with Butcher Row (from the Limehouse Link and the Highway) and near the Rotherhithe Tunnel access.

That’s a fairly major junction area for traffic from town towards the east/south through the tunnel!!!

http://maps.google.co.uk/maps/

Categories: Digital Signage

Sonnet Announces Expansion System for Fusion™ SATA RAID Storage

Digital Content Briefing - Thu, 2008-05-08 15:37

IRVINE, Calif. — May 8, 2008 — Sonnet Technologies, a leader in providing local storage systems for professional users of Macintosh®, Windows®, and UNIX® systems in the film, video, and broadcast industries, today announced the Fusion™ RAID Expander, which provides a simple and cost-effective solution for connecting up to seven Sonnet Fusion SATA RAID desktop or rackmount storage systems to a single computer for even faster performance and access to up to 56 terabytes (TB) of protected storage. The Fusion RAID Expander extends a computer’s PCI Express® (PCIe) bus outside of the box and provides seven slots for installing PCIe cards. The Sonnet expansion system delivers plug-and-play installation and is transparent to the computer’s operating system for zero-configuration use. (more…)

Categories: Digital Signage
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